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Design Trading Insights Recommender

HardSystem Design00:00
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Your question is Design Trading Insights Recommender. Take a moment with it on the right.

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Problem

Scenario

You are designing a recommendation system for a trading platform that surfaces personalized insights such as market commentary, analyst notes, macro updates, and strategy signals. Users open the platform throughout the trading day and expect relevant, timely insights that match their instruments, sectors, and trading style. The surface is important for engagement and for helping users act on fast-moving market information. Freshness matters because an insight that is useful at market open may be stale an hour later.

Scale

SignalValue
DAU2M
Peak QPS (feed requests)18K
Active insights catalog12M
New insights per day450K
Market-hours traffic share70% of daily requests in 8 hours
Per-request latency budget (p99)180ms

Question

How would you design this end-to-end system so it can retrieve, rank, and serve personalized trading insights at this scale while staying fresh, measurable, and reliable? Explain the architecture, model choices, serving strategy, evaluation plan, and the failure modes you would expect in production.