Your question is Design Test for New Feature. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You work on a B2B marketing software platform and your team has built a new feature intended to improve user engagement and downstream conversion. Before rolling it out broadly, you want to evaluate whether the feature creates meaningful value without harming the core user experience.
How would you design an A/B test to evaluate this new feature on the platform? Walk through how you would define success, structure the experiment, and decide whether the feature should ship.