Your question is Design Loyalty Program Metric. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
How would you design a product metric to measure the success of a new loyalty program at Ekimetrics?
Clarify the program's intended customer and business outcomes, then propose a primary metric supported by diagnostic metrics. Explain how you would establish a baseline, account for customer behavior and commercial effects, and validate whether observed changes are caused by the program.
Discuss trade-offs between short-term engagement, incremental revenue, retention, profitability, and customer experience. Include an experiment or measurement plan and define the criteria you would use to recommend scaling, iterating, or stopping the program.