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Design KPI Hierarchy for Growth and Retention

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Your question is Design KPI Hierarchy for Growth and Retention. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How do you design a KPI hierarchy to ensure your team stays focused on both immediate sales and long-term retention?