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Design Growth Experiments Around Pain Points

MediumProduct Sense00:00
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Your question is Design Growth Experiments Around Pain Points. Take a moment with it on the right.

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Problem

Scenario

You are working on a product growth team and need to design an experiment that can improve adoption without creating friction for users. The team wants a practical way to spot the biggest pain points before deciding what to test.

Question

How would you think about user pain points when designing a growth experiment?