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Design for Inclusive Customer Needs

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Your question is Design for Inclusive Customer Needs. Take a moment with it on the right.

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Problem

Scenario

You are leading a product team for a digital creative tool used by a broad mix of customers, from first-time users to power users, across different abilities, workflows, and device types. Your team is planning the next set of features, and you have been asked to make sure the work reflects a wider range of customer needs.

Question

How do you make sure your team’s work is inclusive of different customer needs?