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Design an Installment-Flow Experiment

MediumA/B Testing & Experimentation00:00
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Welcome to your interview.

The question is on your right: Design an Installment-Flow Experiment. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

Scenario

You work on a payments product where the team has built a new feature in the checkout installment flow intended to improve customer conversion. Stakeholders want to know whether the feature should launch broadly, but you need a rigorous experiment design that balances growth with risk to approval quality and customer experience.

Question

Walk me through how you would approach A/B testing this new feature. How would you decide what to measure, how long to run the test, and whether the results are strong enough to ship?

What this tests

  • Hypothesis articulation
  • Primary metric and guardrail selection
  • Power analysis with explicit MDE
  • Experiment design and launch decision discipline