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Design a URL Shortening Service

HardSystem Design00:00
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Welcome to your interview.

The question is on your right: Design a URL Shortening Service. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

Scenario

You are designing a URL shortening service for a consumer and business platform. Users create short links, share them across channels, and expect the service to route clicks correctly while supporting analytics and abuse detection.

Question

How would you design a URL shortening service like Bitly?