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Design a Tool for a Target Audience

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Your question is Design a Tool for a Target Audience. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Design a product solution for a mapping or process-visualization tool aimed at a specific target audience within enterprise analytics, and explain your reasoning from discovery to delivery.