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Design a Production Rollback Plan

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The question is on your right: Design a Production Rollback Plan. Take a moment with it first.

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Problem

Scenario

You are preparing a production deployment for a critical backend service, and you want a clear plan in case the release causes errors, latency spikes, or downstream failures after traffic is shifted. The goal is not just to undo the change, but to restore service safely, minimize rider and driver impact, and avoid making the incident worse during a high-pressure rollout.

Question

How would you design a rollback plan for a failed production deployment?