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Design a Personalized Product Recommender

HardSystem Design00:00
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Your question is Design a Personalized Product Recommender. Take a moment with it on the right.

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Problem

Scenario

You are designing a personalized recommendation system for a large e-commerce marketplace. The system powers the home feed and product detail page recommendations, and it is expected to improve conversion, basket size, and repeat engagement. Users should see relevant products based on their behavior, context, and catalog changes, while new products must become discoverable quickly. The system must operate reliably in production and support rapid iteration by data science and engineering teams.

Scale

SignalValue
DAU18M
Peak recommendation QPS85K
Active product catalog120M SKUs
New or updated products/day3M
Per-request latency budget (p99)180ms
Average candidates scored/request5K

Question

How would you design this end-to-end machine learning system for production, including the data pipeline, model stages, serving architecture, evaluation approach, and how you would handle drift, skew, and operational failures at scale?