Your question is Design a Fender Campaign. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Tell me how you would design and prioritize a marketing campaign for a new mid-range Fender electric guitar aimed at younger, first-time players, and how you would balance driving sales with cultivating brand loyalty against cheaper competitors.