Your question is Design a Feature-Concept A/B Study. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You work on a game product team comparing two competing feature concepts for the same player need. Both ideas are plausible, but the team wants to know which one creates better player outcomes before committing to a full build.
How would you design a study to compare the two concepts, and how would you decide which one to ship? Walk through the hypothesis, metrics, experiment setup, and how you would avoid common experimentation pitfalls.