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Design a Better Satisfaction Survey

MediumProduct Sense00:00
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The question is on your right: Design a Better Satisfaction Survey. Take a moment with it first.

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Problem

Scenario

You are working on a customer-facing product and the team wants a satisfaction survey that people will actually answer and that leads to useful feedback. The current survey gets low response rates and comments that are too vague to act on.

Question

How would you design a customer satisfaction survey to get useful feedback?