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Define Success for Ad Product

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Your question is Define Success for Ad Product. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You are the PM for a new ad product inside a consumer rideshare app. The team is deciding how to judge whether the launch is working, since the product could help advertisers, riders, and the business in different ways.

Question

How do you define success for a new advertising product?