Your question is Define Success Criteria for Analytics Project. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You've been asked to kick off a marketing analytics project and want to define success up front so the work is tied to business outcomes rather than just reporting output.
How would you define success criteria for this marketing analytics project?