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Define SMB North Star Metric

HardMetrics00:00
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Your question is Define SMB North Star Metric. Take a moment with it on the right.

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Problem

Scenario

You're supporting a product team that serves small and mid-sized businesses. The team wants one primary metric that reflects delivered value, supports growth decisions, and stays useful across acquisition, activation, and retention work.

Question

How would you define the product's North Star Metric for an SMB motion?

What this tests

  • Choosing a North Star Metric tied to customer value
  • Separating a true North Star from supporting KPIs
  • Linking leading indicators to retention and growth
  • Handling SMB segment differences in metric design