You're supporting a product team that serves small and mid-sized businesses. The team wants one primary metric that reflects delivered value, supports growth decisions, and stays useful across acquisition, activation, and retention work.
How would you define the product's North Star Metric for an SMB motion?
Choosing a North Star Metric tied to customer valueSeparating a true North Star from supporting KPIsLinking leading indicators to retention and growthHandling SMB segment differences in metric design