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Define Practical Customer Segments

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Your question is Define Practical Customer Segments. Take a moment with it on the right.

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Problem

Scenario

You are working on a product with a broad customer base, and the team wants to segment users in a way that actually helps product and business decisions. Some segments are obvious from the data, but others may only matter if they change how you build, market, or support the product.

Question

What does good customer segmentation look like in practice?