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Define MVP for Ad Product

Hard
Product SenseFeature PrioritizationMVPProduct VisionAsked 2 times

Problem

Scenario

You're working on a product team exploring a new advertising offering inside a consumer marketplace app. Leadership wants to know how small the first version can be while still proving the product has value for both advertisers and users.

Question

How would you define the MVP for a new ad product, and what would you intentionally leave out?

What This Tests

  • Defining the core user and business problem
  • Scoping an MVP for a two-sided product
  • Prioritizing must-have features versus nice-to-haves
  • Making explicit trade-off decisions
  • Setting measurable success criteria
Practicing as: Product Manager interview at InMobi

Hi, I'll play your InMobi interviewer for the Product Manager role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.

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