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Define Metrics for a Customer Test

HardA/B Testing & Experimentation00:00
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Your question is Define Metrics for a Customer Test. Take a moment with it on the right.

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Scenario

You work on a customer-facing experience and are asked to evaluate a proposed change in an A/B test. Leadership wants a clear primary metric and a small set of guardrails before the experiment launches.

Question

How would you define the primary metric and guardrails for this test, and how would you make sure the experiment is powered and analyzed correctly before deciding whether to ship?