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Define Launch Success Criteria

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The question is on your right: Define Launch Success Criteria. Take a moment with it first.

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Problem

Scenario

You're preparing to launch a new product capability and want to align the team on what success looks like before the launch plan is finalized. Different functions may care about different outcomes, so you want clear criteria that can guide decisions and avoid debates after release.

Question

How would you define success criteria for a launch?