Your question is Define Launch Metrics for FitTrack. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
FitTrack, a consumer fitness app, is launching a new AI-powered workout planner in the US. Leadership has committed $1.5M in launch spend over the first quarter and wants a clear measurement framework to decide whether the launch is succeeding beyond download volume.
In the first 30 days, the launch generated 120,000 landing-page visitors, 36,000 app installs, 24,000 account sign-ups, 15,000 users who completed onboarding, 9,000 users who created their first workout plan, and 5,400 users who completed at least one workout. By Day 7, 2,700 of those users were still active, and by Day 30, 1,350 remained active. Of the activated users, 1,800 started a free trial and 540 converted to paid at $19.99/month. The GM asks: which metrics should be treated as primary launch KPIs, how should they be defined, and how would you diagnose weak points in the funnel?
landing_page_events: visitor_id, campaign_id, source, device_type, timestampapp_installs: user_id, install_timestamp, platform, campaign_idsignup_onboarding_events: user_id, signup_timestamp, onboarding_step, completed_flagworkout_plan_events: user_id, plan_created_timestamp, workout_type, recommendation_sourceworkout_sessions: user_id, workout_start, workout_end, completion_flagsubscription_events: user_id, trial_start_date, conversion_date, plan_type, monthly_priceuser_profiles: user_id, country, age_bucket, acquisition_channel