Your question is Define Financial Product Value Proposition. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're working on a mobile-first banking product and the team is discussing how to clearly articulate why customers should choose one financial product over another. You have been asked to provide a simple way to define the product's value in terms of user needs, target segments, and the job the product helps customers get done.
How would you define the value proposition of a financial product?