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Define Financial Product Value Proposition

EasyProduct Sense00:00
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The question is on your right: Define Financial Product Value Proposition. Take a moment with it first.

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Problem

Scenario

You're working on a mobile-first banking product and the team is discussing how to clearly articulate why customers should choose one financial product over another. You have been asked to provide a simple way to define the product's value in terms of user needs, target segments, and the job the product helps customers get done.

Question

How would you define the value proposition of a financial product?