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Define Customer Centricity in Practice

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Your question is Define Customer Centricity in Practice. Take a moment with it on the right.

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Problem

Scenario

You are working on a consumer retail product where teams often debate what the customer actually needs versus what is easiest to ship. Leadership wants a clearer standard for how product decisions should be made. You have been asked to define what customer centricity means to you.

Question

What does customer centricity mean to you?