Welcome to your interview.
The question is on your right: Define Campaign KPIs Clearly. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're planning a marketing campaign and need a clear way to measure whether it is working. Different stakeholders care about reach, engagement, lead quality, and business impact, so you need a KPI set that connects day to day performance to final outcomes.
How do you define key performance indicators (KPIs) for marketing campaigns?