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Define Active Users for Voice

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Your question is Define Active Users for Voice. Take a moment with it on the right.

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Scenario

You are a product growth analyst on a B2B voice communication product. The team needs a single definition of an active user that works across sales reps, support agents, and admins, and that can be used consistently in weekly reporting, retention analysis, and leadership reviews.

Question

How would you define an active user for a B2B voice communication product like Aircall?