Your question is Define a Strong B2B Value Proposition. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are the PM for a complex B2B SaaS product used by finance and compliance teams. The product has multiple modules, long sales cycles, and several buyer and user personas, so the team is debating what message should sit at the center of the pitch. You have been asked to define what makes the value proposition strong.
What makes a strong value proposition for a complex B2B product?