Your question is Defending a Recommendation With Data. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Tell me about a time you had to make a marketing recommendation that others were skeptical of. How did you make sure your recommendation was backed by solid data, and how did you communicate the evidence and limitations before a decision was made?