Your question is Defend Value Against Lower Price. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're managing an enterprise account where a competitor has come in with a similar offer at a meaningfully lower price. The buyer is under pressure to control spend, but the decision will also affect adoption, business impact, and executive confidence in the vendor they choose. You need to respond in a way that protects the deal and reinforces why your solution is the better choice.
How do you defend our value proposition without discounting?