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Decide Build Improve or Do Nothing

MediumProduct Sense00:00
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Your question is Decide Build Improve or Do Nothing. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You are working on a product team that gets more ideas than it can ship. Some requests point to new features, others suggest fixing an existing flow, and some seem worth ignoring. You have been asked to decide how to choose between those options.

Question

How would you decide whether to build a feature, improve an existing flow, or do nothing?