Your question is Customer Segmentation with Clustering. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are given customer-level data from a consumer business, and the goal is to create segments that are useful for marketing, retention, and product decisions. The segments should be stable enough to reuse, but still reflect meaningful differences in customer behavior.