You are given customer-level data from a consumer business, and the goal is to create segments that are useful for marketing, retention, and product decisions. The segments should be stable enough to reuse, but still reflect meaningful differences in customer behavior.
You are given customer-level data from a consumer business, and the goal is to create segments that are useful for marketing, retention, and product decisions. The segments should be stable enough to reuse, but still reflect meaningful differences in customer behavior.