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Customer Experience for My BT App

HardProduct Sense00:00
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Your question is Customer Experience for My BT App. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How would you approach improving the customer experience for one of BT’s digital services, such as the My BT app, while balancing technical constraints and business goals?