Your question is Customer Churn Prediction Modeling. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are asked to build a churn prediction model for a retail and ecommerce business with repeat purchasing across web, mobile app, and live shopping channels. The goal is to identify customers who are likely to stop buying soon enough for the CRM team to act through retention campaigns in QVC's marketing surfaces.
How would you approach predictive modeling for customer churn?