You're working on a B2B software product where a large customer is asking for a solution tailored to their workflow. Some people see it as a strategic account need, while others think the team should spend that time building something reusable for more customers.
How do you decide whether to invest engineering time in a customer-specific solution versus a reusable capability?
Ability to identify the underlying job to be done behind a customer requestJudgment on feature prioritization in an enterprise productTrade-off thinking between short-term revenue and long-term platform healthUse of explicit success criteria to justify the decision