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COVID's Impact on Apple

HardMetrics00:00
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Your question is COVID's Impact on Apple. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How has COVID impacted Apple's business?

Asked in the 1:1 interview with FDP alum stage. Apple FDP internship screen, 2021.

Use Apple’s public filings and earnings materials to answer the question. Define the primary KPI, compare appropriate pre-COVID and COVID-period baselines, and distinguish demand effects from supply and reporting effects.

Requirements

  1. Quantify the impact using sourced data.
  2. Decompose changes by product category, geography, and Services versus hardware.
  3. Separate volume, price, mix, timing, and supply-chain drivers.
  4. Recommend actions and identify risks to the analysis.

Data Available

Apple Form 10-K and 10-Q filings, earnings releases, segment disclosures, product revenue data, geographic revenue data, and relevant macroeconomic indicators.