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SQL Conversion Rate Comparison
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SQL Conversion Rate Comparison

MediumSQL · PostgreSQL

Problem

Write a SQL query to compare conversion rates before and after a product change using grouped time windows.

Use a 14-day observation period, divided into two seven-day windows before and after each change. Calculate conversion rates only for windows containing events.

Output

  1. One row per product change, period, and seven-day window.
  2. Columns: change_id, period, window_number, sessions, conversions, and conversion_rate.
  3. Order by change_id, window_number, with before preceding after.

Schema

product_changes
ColumnTypeDescription
change_idPKINTIdentifier for the product change
product_idVARCHAR(30)Product affected by the change
change_dateDATEDate the product change took effect
conversion_events
ColumnTypeDescription
event_idPKINTIdentifier for the conversion event
product_idVARCHAR(30)Product associated with the event
event_dateDATEDate of the event
convertedBOOLEANWhether the event converted
Tablesproduct_changesconversion_events
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