Your question is Compare Influencer and Search Metrics. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating two customer acquisition channels that play different roles in the funnel. One is influencer-led and may drive discovery and assisted conversions, while the other is intent-driven paid search and may convert more directly.
What metrics would you track to evaluate the performance of an influencer marketing campaign versus a paid search campaign?