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Company Strategy on Ownership

HardStrategy00:00
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Your question is Company Strategy on Ownership. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Why do you think the founders of Fortitude Systems took the approach of investing in themselves as opposed to opening it up to outside investors?