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Classify Customer Review Sentiment

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Your question is Classify Customer Review Sentiment. Take a moment with it on the right.

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Problem

Scenario

You are working with a stream of customer reviews written after purchases, support interactions, and delivery experiences. The reviews are short, noisy, and often include emojis, misspellings, product names, and mixed opinions in the same comment. You need to classify each review as positive, negative, or neutral so the business can track customer sentiment at scale.

Question

How would you perform sentiment analysis on customer reviews?