Dataford
Interview QuestionsInterview GuidesExperiencesCoaching
New
Pricing
Get started
Dataford
Popular roles
Software EngineerData AnalystData ScientistData EngineerBusiness AnalystAI EngineerMachine Learning EngineerProduct Manager
Browse
Browse All RolesEvery role hub, from analyst to MLBrowse All CompaniesCompany-specific interview loopsAll Interview GuidesThe full guide library
Top questions by role
Software EngineerData AnalystData ScientistData EngineerBusiness AnalystAI EngineerMachine Learning EngineerProduct Manager
Top questions by skill
SQLPythonStatisticsMachine LearningA/B TestingSystem DesignGenerative AIProduct SenseMetricsBehavioral
Browse all questions →Try a mock interview
Experiences
Practice
Mock InterviewsTimed interview simulations with feedbackCoaching1:1 coaching with people at your target companiesSuccess PathYour 6-week structured planModulesCurated lessons by topicWebinarsTalks from ex-Big Tech data leadsPlaygroundA free-form scratch editor
Learn
BlogInterview strategy and career adviceTech Job Market ReportHiring trends across data and AI rolesFor UniversitiesDataford for career centersAbout DatafordWho we are and how we build
Pricing
Build my plan

Choose the Right Analysis Unit

MediumA/B Testing & Experimentation00:00
Practice interviewer
In session
5 left
00:00

Your question is Choose the Right Analysis Unit. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

You need to log in / sign up to chat or submit.

Problem

Scenario

You work on a streaming product where a new feature is being evaluated through an experiment, but the team also wants to compare feedback from a customer survey tied to the same launch. Some users may generate multiple sessions or responses, and leadership is unsure whether the right analysis unit is the user, session, or household.

Question

How would you choose the right unit of analysis for the survey or experiment, and how would that choice affect the metric definition, statistical test, and interpretation of results?