Your question is Choose the First Campaign Message. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are working on a campaign inside a B2B SaaS product. The team has a few message ideas and wants to know which one to test first, since only one can go out initially. You have been asked to make the call.
How would you decide which message to test first in a campaign?