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Choose Survey or Usage Data

MediumProduct Sense00:00
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Welcome to your interview.

The question is on your right: Choose Survey or Usage Data. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

Scenario

You're working on a digital product and a team asks for customer insight on an important question. You can learn from direct feedback, behavioral data, or a mix of both, but each method answers different things and has different risks.

Question

How would you decide whether to use a survey, usage data, or both for a customer question?

What this tests

  • Choosing the right research method for the decision
  • Separating user needs from observed behavior
  • Applying Jobs-to-be-Done thinking
  • Making explicit trade-offs between speed, confidence, and bias