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Choose Success Metrics for Rider Growth

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Your question is Choose Success Metrics for Rider Growth. Take a moment with it on the right.

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Scenario

You are a product analyst on a consumer mobility app. The team is shipping a new rider growth feature meant to improve first-time and repeat ride adoption, and leadership wants one primary success metric plus the guardrails that should keep the launch honest.

Question

What would you use as the primary success metric for a new rider growth feature, and what guardrails would you monitor?