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Choose Quantitative or Qualitative Research

EasyProduct Sense00:00
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Welcome to your interview.

The question is on your right: Choose Quantitative or Qualitative Research. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

Scenario

You are working on a customer insights workflow for an insurance product, and a new customer problem has come up. The team needs to decide whether to validate it with survey data or explore it through deeper interviews and observation.

Question

How do you decide whether a customer problem calls for quantitative survey research or a qualitative deep dive?