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Choose a Subscription North Star

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Your question is Choose a Subscription North Star. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Scenario

You are the product analyst for a creator subscription product. The team has several candidate metrics on the table, including paid subscribers, monthly active subscribers, creator posts viewed, and renewal rate. Leadership wants one North Star metric that reflects real value for subscribers and creators, and that can guide product decisions without rewarding empty growth.

Question

How would you decide which metric should be the North Star for a creator subscription product?