Problem
Scenario
You're joining a product team that wants one metric to align product, growth, and analytics around what success looks like. The team already tracks many dashboard metrics, but there is no shared view of which one best reflects durable customer value.
Question
How do you choose the right North Star Metric for a product?
What this tests
- Ability to define a North Star Metric that reflects customer value
- Ability to distinguish a North Star from supporting KPIs
- Ability to connect leading indicators to long-term retention
- Ability to avoid vanity metrics
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