You're advising a growth team that has one acquisition channel already working and a few unproven ideas for expansion. Leadership wants to know how to balance squeezing more out of the current channel versus putting budget and team attention into a new one.
How would you prioritize between optimizing an existing channel and testing a new one?
Growth strategy judgmentGo-to-market channel evaluationCAC and unit economics reasoningExpected value under uncertaintyPrioritization under resource constraints