Problem
Scenario
You're advising a growth team that has one acquisition channel already working and a few unproven ideas for expansion. Leadership wants to know how to balance squeezing more out of the current channel versus putting budget and team attention into a new one.
Question
How would you prioritize between optimizing an existing channel and testing a new one?
What this tests
- Growth strategy judgment
- Go-to-market channel evaluation
- CAC and unit economics reasoning
- Expected value under uncertainty
- Prioritization under resource constraints
What a strong answer includes
Compares marginal returns, not just average performance
Uses a structured framework for new channel testing
Accounts for concentration risk and strategic optionality
Recommends a clear budget or resource split
Defines metrics and thresholds for scaling or stopping
You are practicing as a guest. Sign up free to get your answer graded with AI feedback. Your draft stays right here.
