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Choose CPM, CPC, or CPA

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Your question is Choose CPM, CPC, or CPA. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Can you explain the difference between CPM, CPC, and CPA pricing models, and how you recommend the right model to a client based on their campaign goals?