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Winning Back a Major Account

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Your question is Winning Back a Major Account. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Can you detail a complex B2B sales cycle where you had to win back a major account from a key competitor against Peterbilt? What was your step-by-step strategy?